Examples of Philanthropic-Minded Brands
Over the course of Q3, CPXampleTM will begin a new series called ‘Spotlight on Brand Philanthropy,’ which will feature companies who are leveraging their success and brand recognition to do good. We have discovered that many well known brands are giving back to the community in unique and meaningful ways. Some work through their own foundations, while others partner with non-profits. Causes run the gamut from education, to the environment, to cancer care. A number of companies not only do their own work in the community, but also help others give back. We will be featuring a number of different brands, outlining their philanthropic efforts and the causes they support.
This series is part of a larger CPX Interactive initiative to leverage our vast reach to help these brands promote global responsibility. CPX will design and execute an online campaign of interactive survey-style ads that ask users whether a high profile brand’s commitment to specific philanthropic initiatives affects their own impression of the brand, and to what extent these efforts make them more likely to engage such a brand. CPX will then make the results of the survey available to brands and their agencies. CPXampleTM was developed under the belief that with power, comes responsibility, and we applaud these brands for using their power to help others.
Stay tuned for more!
Procter & Gamble (P&G) focuses their social investments on improving life for disadvantaged children and youth. They have more than 100 programs taking place in over 60 countries every day. P&G uses their global reach and numerous different brands for a variety of initiatives.
- Children’s Safe Drinking Water is a program that provides PUR filter packets on a not-for-profit bases to people who don’t have access to clean water. Since the program began, more than 1.5 billion liters of purified drinking water in more than 50 countries have prevented an estimated 62 million days of diarrheal illness and saved more than 8,300 lives.
- Pampers has partnered with UNICEF to provide essential vaccinations to people who need them. With every purchase of Pampers Diapers, one dose of vaccine is donated. Since the start of the campaign, a total of 45.5 million women and their babies have been protected against maternal and neonatal tetanus.
- Protecting Futures is a program associated with the Always and Tampax brands, which work with partner organizations to provide puberty education, sanitary protection, and sanitary facilities to help vulnerable girls stay in school. Since 2006, Protecting Futures has worked with 8 partners in 17 countries, reaching more than 80,000 girls.
- P&G Hope Schools is a partnership with the China Youth Development Foundation with the goal of giving children better access to education in poverty-stricken areas of China. Over the past 12 years, 180 schools have been built, and 100,000 children have been educated.
These are only a selection of the programs and initiatives P&G supports. They believe that their people and their brands are their greatest assets, and together, they are a tremendous force that can make an impact that matters. For more on how P&G gives back, visit their website.
